Kungani i-Zara idume kangaka?

I-ZARA yasungulwa eSpain ngo-1975. I-ZARA iyinkampani yesithathu enkulu kunazo zonke emhlabeni futhi ingeyokuqala eSpain.Isungule izitolo ezingaphezu kuka-2,000 zochungechunge lwezingubo emazweni angama-87.

I-ZARA ithandwa abantu bemfashini emhlabeni wonke futhi inemiklamo emihle kakhulu evela kubaklami bemikhiqizo ngamanani aphansi.

Umlando Womkhiqizo
Ngo-1975, u-Amancio Ortega, owayefundela umsebenzi, wavula isitolo esincane sezingubo esibizwa ngokuthi i-ZARA edolobheni elikude enyakatho-ntshonalanga yeSpain.Namuhla, i-ZARA, eyayingaziwa kangako esikhathini esidlule, isikhule yaba wuphawu lwemfashini oluhamba phambili emhlabeni wonke.

Gxila ekusebenzeni kweZARA
1. Isu lokuma kwemakethe elihlukile
I-ZARA brand positioning ingakwazi ukuhlukanisa ngempumelelo imakethe, isihluthulelo siwukuba seduze nezidingo zabathengi futhi sihlanganise ngokugcwele izinsiza zesifunda.I-ZARA iwuphawu lwamazwe ngamazwe lwezingubo zemfashini “ezinenani eliphakathi neliphansi kodwa izinga eliphakathi neliphezulu”.Kudingeka abathengi abaphakathi nabaphezulu njengeqembu layo eliyinhloko lamakhasimende, ukuze izingubo zenani eliphansi zibe njengezinga eliphezulu futhi zibukeke njengezingubo zenani eliphezulu, ukuze zanelise abathengi abangadingi ukuphishekela imfashini.Isidingo esingokwengqondo sokusebenzisa imali eningi.
2. Isu lemisebenzi yomhlaba wonke
I-ZARA isebenzisa izinsiza zokukhiqiza ezishibhile zaseSpain nasePortugal kanye nenzuzo yendawo yokuba seduze neYurophu ukunciphisa kakhulu izindleko zokukhiqiza nokuthutha umkhiqizo, ukuthuthukisa impilo yeshalofu yezimpahla, nokubamba ukuthambekela kwemfashini okufika ngesikhathi kwe-JIT, ukuze ikwazi. hlinzeka abathengi ngemikhiqizo esezingeni eliphezulu futhi engabizi kakhulu.isizathu esiyinhloko.

3. Amasu okumaketha amasha
I-ZARA ithatha okuthi “Made in Europe” njengesu layo eliyinhloko lokumaketha, futhi ingena ngempumelelo enjongweni yabathengi yokuthi “Made in Europe” ilingana nomkhiqizo wemfashini osezingeni eliphezulu.Isu layo lokumaketha eliqhutshwa ukufunwa kwemakethe lingenye yezihluthulelo zokungena ngempumelelo emakethe.
I-ZARA inabaklami abangochwepheshe abangaphezu kuka-400, futhi yethula imikhiqizo engaphezu kuka-120,000 ngonyaka, okungashiwo ukuthi iphindwe izikhathi ezi-5 kuneyemboni efanayo, futhi abaklami bathutheleka baye eMilan, eTokyo, eNew York, eParis nakwezinye izikhungo zemfashini nganoma yisiphi isikhathi. ukubuka imibukiso yemfashini , ukuze uthwebule imiqondo yedizayini namathrendi akamuva, bese ulingisa futhi ulingise ukwethulwa kwezinto ezisemfashinini ezinomqondo ophezulu wemfashini, ukugcwaliswa kabusha kabili ngeviki, nokushintshwa okuphelele njalo emavikini amathathu.Isibuyekezo singaqedwa ngokuvumelana phakathi kwamaviki amabili.Izinga eliphezulu kakhulu lokushintsha umkhiqizo liphinde lisheshise izinga lokubuya kwamakhasimende avakashela isitolo, ngoba abathengi sebevele bathole isithombe esibalulekile sokuthi i-ZARA inezinto ezintsha noma nini.

Ake ngethule kini imboni yethu yezingubo
Izingubo ze-AJZ zingahlinzeka ngezinsizakalo zokwenza ilebula ngokwezifiso zezikibha, Izingubo ze-Skiing, Ijakhethi ye-Purffer, Ijakhethi ephansi, ibhantshi laseVarsity, isudi yethrekhi neminye imikhiqizo.Sinomnyango oqinile we-P&D kanye nohlelo lokulandelela ukukhiqiza ukuze sizuze ikhwalithi enhle kanye nesikhathi esifushane sokuhola sokukhiqiza ngobuningi.