Ingabe i-Zara iwumkhiqizo omuhle?

I-Zara ingelinye lamabhrendi athengisa ngemfashini asheshayo adume kakhulu emhlabeni. Umsunguli walo, u-Amancio Ortega, unombolo yesi-6 ohlwini lwabacebile lwe-Forbes. Kodwa ngo-1975, lapho eqala u-Zara njengomfundi oqeqeshelwa umsebenzi enyakatho-ntshonalanga yeSpain, kwakuyisitolo esincane sezingubo. Namuhla, i-Zara engaziwa isikhule yaba imboni yemfashini ehamba phambili emhlabeni wonke. imfashini”, ake sibheke.

I-Zara yemfashini esheshayo uhambo "oluholayo".

Abasunguli be-Zara bebelokhu bekholelwa ukuthi izingubo “ziwumkhiqizo olahlwayo wabathengi”. Kufanele ziqedwe ngemva kwesizini eyodwa, zingagcinwa ekhabetheni isikhathi eside. Isimo sengqondo sabantu ngezingubo kufanele sibe esokuthanda okusha futhi abazondayo okudala.Isistimu ye-Zara ebucayi yochungechunge lokunikezwayo yazalwa kusukela kumqondo wemfashini oyingqayizivele. Futhi lokhu kuthuthukisa kakhulu ukukhokha kwesikhathi esisha se-Zaralead ngokuqaliswa komncintiswano omusha we-Zaralead. izitayela ngesivinini esisheshayo ngokuya ngezitayela zemfashini.
Ngaleso sikhathi, umjikelezo wokukhiqiza wemikhiqizo edumile yamazwe ngamazwe wawuvame ukufika ezinsukwini ezingu-120, kuyilapho isikhathi esifushane kakhulu sikaZara kwakuyizinsuku ezingu-7 kuphela, ngokuvamile ziyizinsuku ezingu-12. Lezi izinsuku ezingu-12 eziwujuqu.Kunamaphuzu amathathu ayinhloko kule sistimu: kuyashesha, kuncane, futhi kuningi.Okungukuthi, isivinini sokubuyekeza isitayela siyashesha, inombolo yezitayela ezizodwa zincane, futhi izitayela ziyahlukahluka.U-Zara uhlala elandela izitayela zesizini, imikhiqizo emisha ifika esitolo ngokushesha okukhulu, futhi imvamisa yesibonisi sewindi ishintshwa kabili ngeviki.Lokhu kufana ncamashi nezici zokudla okusheshayo ze-e seera.
Isibonelo, uma inkanyezi enengubo efanayo iqala ukuthandwa, u-Zara uzoklama ingubo efanayo phakathi kwamasonto amabili kuya kwamathathu futhi asheshe abeke emashalofini.Kungenxa yalesi sizathu ukuthi uZara usheshe waba uphawu oludumile kakhulu lwefashini esheshayo.Okuthakazelisa kakhulu ukuthi ukuthengiswa okusha kwekota kaZara kutholakala kuphela ezitolo amasonto amathathu kuya kwamane.

“Ibhola leqhwa” likaZara liya liba likhulu ngokukhula.

“Uma umkhiqizo unzima kakhulu ukuwuthenga, uzothandwa kakhulu.” U-Zara uhlakulele inqwaba yabalandeli abathembekile ngalokhu “kushoda kwezokukhiqiza.” Izitayela eziningi, inani elincane”, abathengi bafuna ukuthenga imikhiqizo emisha yesizini, kumele baqhubeke nokunaka isitolo, esivumela u-Zara ukuthi afinyelele impumelelo esikalini somnotho. Futhi izindlela ezinjalo ezikhula ngokushesha zaba imfashini emhlabeni jikelele ezihlakaniphile futhi azinayo i-Zara ehlakaniphile.

Ngemva kwalokho, “imfashini esheshayo” yakhuphuka ngokushesha futhi yaba inkambiso enkulu embonini yezingubo zemfashini, yaqhuba imfashini yomhlaba wonke.

Ake ngethule kini imboni yethu yezingubo
Izingubo ze-AJZ zingahlinzeka ngezinsizakalo zokwenza ilebula ngokwezifiso zezikibha, Izingubo ze-Skiing, Ijakhethi ye-Purffer, Ijakhethi ephansi, ibhantshi laseVarsity, isudi yethrekhi neminye imikhiqizo. Sinomnyango oqinile we-P&D kanye nohlelo lokulandelela ukukhiqiza ukuze sizuze ikhwalithi enhle kanye nesikhathi esifushane sokuhola sokukhiqiza ngobuningi.