U-Zara ungomunye wemikhiqizo edumile emhlabeni wonke edayisa ngemfashini esheshayo. Umsunguli wayo, u-Amancio Ortega, unombolo yesi-6 ohlwini lwabacebile lwe-Forbes. esitolo.Namuhla, i-Zara engaziwa ikhule yaba imfashini ehamba phambili emhlabeni jikelele.Isizathu esenza i-zara ichithe ngokuphelele imboni yezemfashini kungenxa yokuthi idale ngempumelelo umqondo "wemfashini esheshayo", ake sibheke.
I-Zara yemfashini esheshayo uhambo "oluholayo".
Abasunguli beZara bebelokhu bekholelwa ukuthi izingubo “ziwumkhiqizo olahlwayo wabathengi”.Kufanele ziqedwe ngemva kwesizini eyodwa, zingagcinwa ekhabetheni isikhathi eside.Isimo sengqondo sabantu ngezingubo kufanele sibe esokuthanda okusha futhi abazondayo. endala.Isistimu ye-Zara ebucayi yokuhlinzeka ngempahla yazalwa kusukela kumqondo wemfashini oyingqayizivele.Futhi lokhu kuthuthukisa kakhulu "isikhathi sokuhola" senkokhelo ka-Zara.I-Zara ingakwazi ukunqoba umncintiswano ngokusungula izitayela ezintsha ngesivinini esisheshayo ngokuvumelana nezitayela zemfashini.
Ngaleso sikhathi, umjikelezo wokukhiqiza wemikhiqizo edumile yamazwe ngamazwe wawuvame ukufika ezinsukwini ezingu-120, kuyilapho isikhathi esifushane kakhulu sikaZara kwakuyizinsuku ezingu-7 kuphela, ngokuvamile ziyizinsuku ezingu-12.Lezi izinsuku ezingu-12 ezinqumayo.Kunamaphuzu amathathu ayinhloko kulolu hlelo: okusheshayo, okuncane, nokuphindaphindiwe.Okungukuthi, isivinini sokubuyekeza isitayela siyashesha, inani lezitayela olulodwa lincane, futhi izitayela ziyahlukahluka.UZara uhlala elandela ukuthambekela kwesizini, imikhiqizo emisha ifika esitolo ngokushesha okukhulu, futhi imvamisa yesibonisi sewindi ishintshwa kabili ngeviki.Lokhu kufana ncamashi nezici "zokufuna isivinini" ngenkathi yokudla okusheshayo.
Isibonelo, uma inkanyezi enengubo efanayo iqala ukuthandwa, u-Zara uzoklama ingubo efanayo phakathi kwamasonto amabili kuya kwamathathu futhi asheshe ayibeke emashalofini.Kungenxa yalesi sizathu ukuthi uZara usheshe waba uhlobo oluthandwa kakhulu lwefashini esheshayo.Yini okuthakazelisa kakhulu ukuthi ukuthengisa okusha kwe-Zara ngekota kutholakala kuphela ezitolo amasonto amathathu kuya kwamane.
“Ibhola leqhwa” likaZara liya liba likhulu ngokukhula.
“Uma umkhiqizo unzima kakhulu ukuwuthenga, uzothandwa kakhulu.” U-Zara uhlakulele inqwaba yabalandeli abathembekile ngalokhu “kushoda kwabakhiqizi”.” Izitayela eziningi, inani elincane”, abathengi bafuna ukuthenga imikhiqizo emisha yesizini. , kumele baqhubeke nokunaka isitolo, okuvumela uZara ukuba afinyelele ukuphumelela esikalini sezomnotho.Futhi izindlela ezinjalo zokuthengisa ezihlakaniphile nezinoveli zenze uZara wakhula ngokushesha waba yinkampani ehamba phambili yefashini yomhlaba wonke.
Ngemva kwalokho, “imfashini esheshayo” yakhuphuka ngokushesha futhi yaba inkambiso eyinhloko embonini yezingubo zemfashini, yaqhuba imfashini yomhlaba wonke.
Ake ngethule kini imboni yethu yezingubo
Izingubo ze-AJZ zingahlinzeka ngezinsizakalo zokwenza ilebula ngokwezifiso zezikibha, Izingubo ze-Skiing, Ijakhethi ye-Purffer, Ijakhethi ephansi, ibhantshi laseVarsity, isudi yethrekhi neminye imikhiqizo.Sinomnyango oqinile we-P&D kanye nohlelo lokulandelela ukukhiqiza ukuze sizuze ikhwalithi enhle kanye nesikhathi esifushane sokuhola sokukhiqiza ngobuningi.
Isikhathi sokuthumela: Aug-24-2022